Wednesday, 21 September 2011

Facebook Changes

Did the Earth Shift Again? Facebook Changes in Bulk.

Anyone who is experienced an earthquake can tell you, it is unsettling when something you thought was hard and unchanging suddenly starts moving around. That is why we should all probably be patient with Facebook users who scream when the social network they use everyday suddenly, and with very little warning, starts looking and acting different.

Users adapt to the changes, often coming to the eventual conclusion that yes, it is better now. But make no mistake; there is no learning curve to Facebook. A curve insinuates there is a peak, and the amount of learning needed goes gradually down until there is permanent mastery. Facebook’s learning curve is more like hitting a golf ball on the moon. There will always be new things and tools to learn.

When the Facebook rolls out a boatload of changes around the same time, more changes than at any time in its history, we can call that “the big one.” Let’s take a look at what’s already being rolled out and what’s coming mostly at Facebook’s f8 developer’s conference tomorrow. We will have a full recap blog here tomorrow night at 8 pm.
Facebook saw that these messages usually wind up in “other” folders and don’t get seen by fans anyway. So as of Sept 30, “The best way to make sure your content is seen is to post it on your Wall so people see your updates in their news feed.” Or, you are more than welcome to buy Facebook ads and sponsored stories. Wink, wink. End result, especially for brand marketers, it’s more important than ever to have a tech partner that helps your Wall posts get the engagement needed to show up in users’ news feeds.

Hey, is that a nav bar stuck to your shoe? Hope you like your top nav bar, because it’s going to follow you and float with you as you scroll down the screen reading your news feed. This should give you quick and easy
access to it without the time-consuming, labor-intensive task of scrolling back up to the top. You’re welcome.

Subscribe to me and you will get your first post free!
“Subscriptions” is the new Facebook buzzword. Basically you’re crafting your own little social newswire service, and you’re the editor-in-chief. You’re automatically subscribed to friends, but now you can even get updates from people who don’t want to know you! (Provided they allow subscriptions) I’m wondering if Facebook will eventually let people charge for subscriptions to them. For instance, financial geniuses could charge for access to their updates. Anything’s possible. You can even use subscriptions to edit what kind of content you want in your feed from your friends. Photos? Yes. Their latest Bejeweled score?

How’s your profile?
 Did the Earth Shift Again? Facebook Changes in Bulk.Facebook is rolling out a new-look profile at f8. And while there is not a ton of advance info on it, you may find yourself spending a lot more time there. It is being turned into an entertainment hub on which you’ll watch video and listen to music or audiobooks. You can get content from partner sites, then let your friends see what you’re watching and listening to, including a link to it. Your profile may also be where you shop on Facebook, so you can also let people know what you’re buying. You trendsetter you.

My news feed is suddenly obsessed with time management!
Your news feed will now be separated in sections by time frame. There’ll be a section for updates in the last hour, the last day, etc. And you just might need this, because the news feed is now in real time. That means the updates are going to come fast and furious (very Twitter-like actually), thereby keeping you glued to your feed if you are the kind who can’t turn away for fear of missing something. But fear not! No matter where you go on Facebook, a mini news feed is going to follow you there.

Hold on while I categorize you.
Your friends are being loaded automatically into Smart Lists; like school, family, work, city, etc. Of course, this info is gleaned from what they have put on their profiles, so you will have to go in and manually sort people if they have given either no info, or the wrong info about themselves just to be funny. And you will be able to create your own list so you can put that particular circle of friends in the right place. Ops, did I say “circles”?

Just know that you will undoubtedly survive the big one and may even come out all the stronger for it. oh and by the way, you have changed as you have gotten older too.

No comments:

Post a Comment